Wednesday, February 25, 2015

Logo Reflection

1. What was the most challenging aspect of creating your logo design?
The most challenging aspect of the design was confirming and finalizing my idea. Even though I had a lot of sketches to choose from, none of them met the criteria since they were mostly banners instead of logos. Also, I spent a lot of time trying to figure out which combination of the text and symbol would best represent the club. Since I didn't really pay attention to the font of the text during the drafting process and just went for what was pleasing to the eye, I ended up abandoning all my drafts since none of them really defined the club.

2. How did you overcome this challenge?
To overcome this challenge, I reviewed my summary and thought about the activities of the club. Since cooking club revolves around frying, I thought about incorporating that into my logo. Coincidentally, as I was distorting the letters to decide on the font, I realized that the letters began to resemble fire. I then added a pan on top of the fire to represent frying. Lastly, I added a few mushrooms to make it a bit more complex and creative.

3. What was the most successful aspect of your logo design?
I believe the most successful aspect of my logo design is its creativity and simplicity. I think it is simple yet recognizable since you can immediately tell from the pan what the club is about.





Monday, February 23, 2015

Midwinter Break

I didn't really do much over break.....
Well on Tuesday I went to Sake with Cindy and a bunch of my other friends, we were supposed to meet at 11 but I ended up arriving at 2....and we left half an hour later OTL
I actually had a lot of homework over break, but I didn't start any of it until yesterday...Should've cherished my break
Oh, and last Thursday was Chinese New Year!


Monday, February 2, 2015

Art at FIT

1. Where is this artwork? What kind of artworks were around this piece?
This artwork was exhibited in The Musem of FIT. Of the various displays, this outfit attracted my attention the most.The outfit was a parody of the Hermes design. Since it was a parody, it was displayed along with other counterfeits and parodies. To the left of this artwork, there was another parodic design, the "What about Yves" T-shirt, which was an imitation of the brand Yves Saint Laurent. To the right of the "Homies" design was the Moschino Ensemble, a reinterpretation of the McDonald's logo by Jeremy Scott.

2. What about this piece drew your attention? Does it remind you of something else?
The logo of the outfit was what drew my attention. I've seen the Hermes logo many times, but that was my first time seeing the parody version of it. The two logos used the same font and size, the only difference is that the parody replaced the famous Hermes carriage attached to a horse with a truck on hydraulics. Since it's so similar to the Hermes logo, this piece of artwork has raised many debates among lawyers and scholars regarding its trademark infringement. What I found fascinating is that despite the ongoing debates and criticisms, parodic and even counterfeit designs are still popular among consumers and considered as a form of art.

3. What do you know about the artwork or artist?
This outfit was designed by Brain Lichtenberg in 2014, and it is made out of cotton, polyester, and rubber. Aside from that, there wasn't much information on the artwork.
Photography wasn't allowed in the museum, so I took home two brochures.