Sunday, December 21, 2014

Typography

1.
1. I believe this is modern typeface, since there is a vertical stress in the letter "O", and also a drastic thick/thin transition of the strokes.
2. This is found on my phone case.
3. I find the typeface really appropriate for its purpose here because it makes the logo neat and legible.

2.
1. I believe this is sans serif, since the letters do not have the small projecting features at the end of each stroke.
2. This is found on my sweater.
3. I believe it is a really good idea to use sans serif here because sans serif makes the logo really simple and noticeable. The elongated "serif-less" letters really stand out against the plain background and easily draws the customers' attention to them.

3.
1. This is decorative typeface, since the letters are more elaborate and have designs on them.
2. This is found on my friend's hoodie.
3. I think it is really creative to use decorative typeface here because by incorporating text within the letters, the goal/purpose of the organization can be expressed just from the logo alone. The decorative font also adds to the playfulness to the logo, making it appealing.

4.
1. I believe this is script typeface.
2. This is found in Bloomingdale's.
3. I believe it's really creative to use script here because it really brings out the elegant feel of the accessories section. 

5. 
                      
1. I believe this is slab serif, since there is little to no transition between strokes and also the serifs on the lowercase letters are very thick.
2. This is found on Cindy's sweater. 
3. I think it's a really good idea to use slab serif here because it's straightforward and not too elaborate.

6. 
                     

1. I believe this is oldstyle typeface, since the serifs on lowercase letters are slanted.
2. This is found on the Merriam Webster's dictionary.
3. I think it's appropriate to use oldstyle here just because I can't picture a dictionary using decorative or script as its logo...

Thursday, December 18, 2014

Questions & Summary: 

1. What color do you think represents the club?
2. What is the origin of the club?
3. What 5 words or symbols describe the club?
4. Were there any hardships or difficulties that you guys have encountered?
5. What are the main tools/resources?

The Cooking Club was first established in 2012, with Ms. Erlij being the club founder. Its main goal is to teach students how to cook using quick and simple recipes. The club members meet weekly, and each week a new recipe is given to the students with the ingredients as well as step by step instructions to guide them. The members do not need to be skilled in cooking to enter the club and they learn along the way. The club works with a variety of tools and resources, and the main ones include: sink, online recipes, ingredients, knives, spoons and forks. Seemingly simple, incidents do occur, such as cuts, if students do not handle the tools properly. However, the club has always managed to overcome these difficulties and was able to produce successful and delicious products. The color that best represents the club is rainbow.

Tuesday, December 16, 2014

Good Logo Designs

Prompt: Name one brand/logo that you own and enjoy and explain why you think the logo is well designed. Then choose one logo that you are not familiar with from the best logo design links. Choose one you think is well designed and explain why.

One of my favorite logos is from Versace. Its logo is a combination mark consisted of a picture of Medusa's head and the brand name. I think this logo is really well designed because first of all, its elaborate design really makes it unique and stand out. Secondly, I think the Medusa head really portrays the company's image for being glamorous, attractive, and extraordinary.

One logo I found using the website is a bee. I believe it is really well designed because you can tell immediately what the company is just by looking at its logo, since it is shaped like an actual bee. The way the designer manipulated with letters and font makes the logo really memorable and recognizable.

Monday, December 8, 2014

Portrait Transformation _(:з」∠)_

Original photos:


                                
After:

Process: I manipulated my model by cropping him out of the original photo and cloning him multiple times before placing him in the White House.
Concept: Hide and Seek
I believe the transformation is pretty successful..(?) because I carried out my concept and the image looks kind of realistic...I mean tried to make the figures as realistic as possible by blurring the edges and drawing shadows beneath his feet.